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In 2011, Coca-Cola went through a reorganization and formed a new business unit from four European territories. They called the new unit the Northwest Europe and Nordics or NWEN. In the reorganization, teams that once were geographically intact working together in the same offices, are now spread out across Europe and working in virtual teams.


Ncite was called in to create an initiative to help their leaders re-invent the business unit and catalyze a new team spirit. Engagement scores across the business unit were low regarding belief in leadership strategy. Concerns were high around the ability to reach ambitious goals set by the Executive Leadership team.

Go4Gold Image
Go4Gold Image
Go4Gold Image


Our response to this set of challenges was to create a program to drive accountability in the new business unit. The goal was to educate Leaders with Coca-Cola's key leadership principle s to help them better engage and lead their teams.

Ncite developed GO 4 GOLD, a simulation game designed to reinforce learning, share new learning, and give the leaders a safe environment to practice their new leadership skills. In GO 4 GOLD players assume the role of an Olympic swimming coach.

The goal of the game is to lead your team to victory in weekly races. Players have to build capacity in their team by assigning them training while managing their engagement and energy. Team management skills were embedded in the game through a manager mode. Here players had to manage team finances, hire and fire team members and select team members for the weekly races. Players managed engagement through conversations with their team members.

Go4Gold Image
Go4Gold Image
Go4Gold Image


The impact of GO 4 GOLD correlated with a shift in performance that year and resulted in the business unit being invited to the prestigious Woodruff Cup competition: a competition for Coca-Cola's top performing business units worldwide. GO 4 GOLD successfully cultivated a new culture of collaboration, ownership, and value-driven leadership.